the story
The inspiration for BallZone came from CEO and co-founder Fernando Roxas' experience as a star collegiate football player. As an athlete, Fernando observed firsthand how international leagues were gaining significant competitive advantages through data-driven insights and optimization of player performance. However, in the Philippines, sports teams and organizations still largely relied on subjective evaluations and conventional wisdom rather than objective metrics. It was clear that there was a huge unmet need and market potential for an analytics solution catered for the local sports ecosystem.
about ball zone
Together with his co-founders, Fernando set out to build BallZone from the ground up. The founding team brings together a diverse set of expertise, with backgrounds in management, software engineering, marketing, and business strategy. The startup's core offering is a SaaS platform that collects diverse datasets from various sources such as match footage, player biometrics, social media and more. These algorithms then analyze these disparate data points to generate intelligence and insights on certain players and teams.
​​In other major global markets, companies like Stats Perform, Sportradar and Second Spectrum have already made inroads by partnering with leading organizations. Stats Perform powers the NFL's Next Gen Stats initiative, providing advanced tracking and analytics. In Europe, Sportradar supplies betting-focused data to many professional football leagues. These firms have helped revolutionize various international sports through data-driven innovations.
However, in the Philippines, BallZone effectively has the entire analytics market to itself. Unlike the lucrative NFL or Premier League, no other large data companies have yet identified the local sports business as a priority market for expansion. This gives BallZone a first-mover advantage to partner with organizations and build out its analytics capabilities without direct competition.
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The lack of alternatives means the demand for BallZone's services far outweighs the current supply. With a Total Attainable Market (TAM) in the tens of millions just among Philippine professional and university athletic programs, there is massive headroom for BallZone to continue onboarding new customers. By exclusively focusing on the localized needs of the local sports ecosystem, BallZone can truly dominate this market opportunity from the early growth stage - becoming the Philippine equivalent to companies like Stats Perform in other parts of the world.
THE PROBLEM:
As highlighted previously, Philippine sports leagues and organizations have traditionally lacked access to robust data and analytics capabilities to help improve their operations, broadcasting, and fan engagement. Decision-making has largely been based on subjective evaluations rather than objective facts and metrics. This has placed the local sports industry at a significant disadvantage compared to more data-driven counterparts abroad. Leagues do not have the tools or insights needed to optimize broadcasts, marketing strategies, social media presence, and long-term strategic planning.
TARGET USER:
BallZone's primary target users are decision-makers across various levels of Philippine sports including:
1. Coaches and managers of professional sports teams (e.g. PBA, MPBL, etc.)
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2. Front office staff of professional sports leagues
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3. Broadcasting & digital media departments of leagues
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4. Marketing & PR teams of leagues and teams
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5. Analytics and sports science staff of universities and collegiate leagues, national sports associations, and Olympics committees